The Basic Building Blocks of Rank Earning SEO Content

Make Your Content Easy to Read

It’s really easy for you to take a lot of great ideas and turn them into a lot of text. But it can be difficult to compress these great ideas into high quality, rich, consumable summaries or snippets that your audience will read, absorb and even share with friends and family. So how can you communicate with your audience these complex but meaningful concepts in a format that is compelling and shareable? Here are a few basics to help your overall readability.

Use shorter basic paragraphs (4 to 5 lines maximum)
Use callouts and bold text (something that grabs attention)
Write subtitles that will guide your audience quickly
Lists!

Writing your content for readability doesn’t mean you have to sacrifice the ‘meat’ of it. But make sure when you focus on writing content you treat readability as a priority without losing any of your authenticity or depth.

Use Proper Visuals and Rich Media

If you skip out on the visuals on your website, your audience will probably skip over it. The proper visual content is huge when attracting an audience.

Posts that have visuals to them receive 94% more visits an engagement than those that do not.
Visual content usually gets 567% more inbound links than content with just text.
About 75% of most professionals watch work related videos at least one time per week.

94% of the first impression that you make is based on your design. So while it’s important to have visual content, it must be GOOD visual content. This means a lot, including:

Mobile-Friendly: Videos should be as short and sweet as possible, with a balance of audio and text for a large variety of viewing environments.

Shareability: is vital. Consider the social networks that your audience likes, and make sure your visuals work to the best sizes, style, shapes for each. Infographics go a long way on Social media and usually gets shared 10x more than other graphics.

Images: Don’t take any copyrighted images from search engines like google, and don’t use any images that are ugly just because they are free. Look for good stock images that will gain you some traction with your readers. This link includes over 70 different sources to get FREE Stock images.

Good visuals are much faster than text and connect with your audience on a more deep level. Take advantage of the power of visuals wherever you can.

Analyze Your User Engagement and Respond to it

Are you on top of your user engagement? Do you know what the bounce rate for each of the posts you write is? What about your actual visits from your audience versus your share count, or the time they spend on your site? Knowing is really half of the battle when it comes to good SEO utilization. google Analytics makes this data available for you easily.

Blog managers typically find the Analytics interface to be a little overwhelming in the beginning, but the Page Analytics Chrome Plugin that’s newly available has made that data even easier to access. You should review your analytics and know what content is not performing as well and ask yourself why this might be. Look at the content in depth that is performing well and consider why that is, and replicate it and do that more.

Not looking at your sites analytics and responding to them can be detrimental to the success of your business.

The competition to gain higher rankings is only increasing as more businesses invest their money and time into creating high quality content. Users have a much bigger choice of what to go to when it comes to finding the information they are looking for. If you want google to take notice of your website, your content must stand out.