Gary Vaynerchuk’s Weekly Wrapup (09/25/15)
The best, most well-thought out startup plans can have their pitfalls. Having a backup plan isn’t an admission your business plan is weak. Gary Vee has covered previously about when to give up on an idea and finding tasks to outsource, it’s commonsense to also create a plan of action to always have something to fall back on as Vaynerchuk points out in “Does Having a Backup Plan Make You More Likely to Fail?” You should always have another direction to go in mind in case situations arise that make your current plan of action not feasible any longer.
Another topic covered was using the power of influencers in marketing for your startup. Doing some critical thinking on whether or not an influencer is the right fit for your marketing is key. Instead of throwing money away for marketing that doesn’t offer a return on your investment, Gary Vee brings it down to an easy task in “Evaluating the Cost of Using an Influencer in 3 Steps” and covers how to take the pain out of finding an influencer that can work in your particular market.
Like most startup owners, your business is your baby, but there comes a time when you need to let your baby spend a little time with a babysitter you trust, and that’s where getting a personal assistant comes into play. Get the scoop in Gary’s video,”#AskGaryVee Episode 135: When Is It Time To Get A Personal Assistant?” and learn how he knew it was time to invest in an assistant.
