Once you’ve taken all the necessary steps required to set up your new business, it’s time to let people know that your business exists so you can acquire new customers. The goal of any advertising campaign should be to:

• Reach the largest audience possible in the most cost-effective manner

• Attract new customers on an on-going basis.

If done properly, advertising can be an invaluable investment for your new business. Unfortunately, if you miss the mark, it can be a huge waste of both time AND money. Read More