Turtle Power – Slow And Steady Wins The Marketing Race

Share this:

Turtle-speedWatching new business owners who have the hare attitude is like watching a firecracker.  These owners go all out for the first week or so, but burn out shortly after that and nothing ever materializes.  These owners often go back to their old job, chin down and try to put the puzzle back together again.  Time and time again these individuals start a new enterprise, only to fail repeatedly.

What is it that successful business owners have?  How do these select few end up with something they can be proud to own, while the majority of business owners fail?  Are the successful smarter, richer, or better looking?  Well, maybe, but these traits don’t equal success on their own.  The common denominator to almost all successful business owners is persistence.  That’s right, successful business owners were once struggling business owners who didn’t take ‘no’ for an answer.

Those Who Refuse To Fail Rarely Fail

While this seems like something one would find in a fortune cookie, hard work equals success.  Of course, roadblocks are going to jump out throughout the entire business pursuit.  Those who expect them can simply sidestep them with a smile, as successful business owners all have an attitude that refuses to accept failure.

With that said, the business owners who understand what steps to take in order to build their business are equipped for success without having to encounter as many pitfalls.  In general, business owners who want to take advantage of turtle power and keep going no matter what should put at least 10 years of effort into developing their business.  They should also use the tools of the trade, the most obvious being the Internet.

An online marketing strategy that has proven effective focuses are creating high quality content and promoting that content.  These articles should allow business owners to develop backlinks through guest blogging and a social media presence.  Those who put in the work required to succeed and understand the long term timeline required to become an authority in the field, generally end up where they want to be.

Business owners are always looking for the fastest way to jumpstart their business the moment they have decided to pursue their dreams.  While there is nothing wrong with this initial excitement, those who plan everything out and develop a long term marketing strategy for their business are able to develop it over time.  When developing a long term marketing strategy, focus on generating organic search engine results in order to capitalize on the easiest way to capture leads and allow them to nurture into sales.