Startup Advice

A successful content marketing campaign will distribute valuable information that is consistent and relevant to a business as well as its consumers. The goal is to attract the key demographic audience which will increase profitable consumer sales.

The end result being increased brand awareness and business growth. However, achieving content marketing success can also rely on it being only a part of your overall advertising and marketing plan.

5 Ways Content Marketing Can Drive Business Growth

Keep these five tips in mind when planning your content marketing strategy for 2015.

1. Content Marketing Improves SEO
   Google’s first and foremost priority is to supply searchers with quality content. Part of any viable marketing plan includes on and off-page SEO. Marketing high-quality content will help improve your SERPS and drive an increasing number of leads to your site as your position on search engines moves closer to the top.

   Understand that the higher page rank of the site you post your content to, the more effective your efforts will be. According to Marketing Sherpa, content marketing can help convert up to 30% or more organic traffic into the sales leads you desire.

2. Consumers No Longer Trust Advertisers
   A recent report from Nielsen highlighted that consumers are less likely to trust that there is truth in any given advertisement. The consumer trust survey found that over 90% of purchasers said they preferred recommendations from family, friends or other users they can trust online.

   Content marketing can help represent a new sort of digital word-of-mouth style of marketing. Creating fresh and interesting content can help to generate conversation, build relationships and work towards gaining consumer trust.

3. Supply the Demand for More Information
   Just as consumers have increasingly utilized social media platforms to understand more about the social principles their favorite companies operate under, they have also become amateur researchers when it comes to any and all types of product purchases. Consumers want an unlimited amount of knowledge.

   That makes the ultimate goal of a content marketer to rise to the demand for information by providing content that will engage, educate, inform and inspire consumers seeking their products or services.

4. Content Feeds Your Advertising Beasts
   Your content, when marketed on the proper sites and platforms, feeds the need your marketing staff has for brand awareness and lead generation. For instance, it is easy to grab some adwords marketing, or pay for sponsored ads on social media platforms.

   When your prospective consumers click on those paid ads, they should be taken to a place on your site where they can learn more about your products. This is the first step in trust building with your consumers with a consumer-base that only trusts advertisements alone at the rate of 10%.

5. Content Marketing + Social Transparency = Consumer Loyalty
   Not only will quality content deliver a strong return on investment, but providing brand transparency in that content, as well as interacting on your available social medias with current or possible consumers will help to generate the loyalty that all brands desire. The fact is, in this day and age of instant customer service on digital platforms, consumers love to know that their favorite brands are there when they need them.

Effective content marketing will actually help bring that very targeted audience to your stage. Helping those customers first, before launching into any marketing spiel, will create brand awareness, brand advocates and super fans of your business.